MAR 2017 - PRESENT

• Create cohesive visual identities for small brands, producing logo sets, color palettes, and typography guidelines that maintain consistency across digital and print channels

• Manage freelance project timelines and budgets, delivering projects on or before deadlines

• Design brand guidelines and asset libraries for local businesses, improving brand consistency across channels

APRIL 2020 - PRESENT

• Created event logos, designed digital and print marketing materials, oversaw the production of training videos, and provided copy for reporting material for federal and state programs

• Organized the entirety of the company’s Annual Conference and Trade Show; an attendance of 350+ industry professionals and 50+ vendors

• Developed email templates in Mailchimp that increased client engagement through clearer visual hierarchy, and then used Excel to track open rates and create monthly reports

NOV 2016 - FEB 2020

• Scheduled rotating front-of-house shifts for 10 employees using spreadsheet templates to minimize coverage gaps

• Coached baristas on espresso extraction and milk steaming techniques through hands-on training, enabling them to create high-quality drinks in a fast-paced environment

• Managed catering orders and coordinated kitchen-to-event timelines to meet delivery times.

JUN 2014 - JUL 2018

• Developed full brand identities including logos, color palettes, and typography

• Designed websites, email campaigns, and social media graphics with SEO and accessibility compliance in mind

• Produced print collateral (flyers, brochures, folders, business cards, merchandise) to ensure on-brand execution