APRIL 2020 - PRESENT

• Develop strategy, design, and execution for digital marketing campaigns

• Create all digital and print marketing materials, event logos, the production of training videos, and assists with the preparation of reporting material for federal and state programs

• Develop a comprehensive overview of internal objectives and KPIs for customer engagement to ensure that goals are met each year

• Collaborate with staff and management to develop stories and messaging for marketing and communications use

• Organize the entirety of the company’s Annual Conference and Trade Show - an attendance of 350+ industry professionals and 50+ vendors

• Work with state agencies to ensure all training classes acquire the appropriate accreditation

• Oversaw the successful transition to a new AMS (Association Management System) in 2022 and training staff on how to use the new system

• Assist training department with strategizing new training classes and materials, contacting speakers, tracking students’ progress, moderating classes, and certification

NOV 2016 - FEB 2020

• Trained and supervised 10 employees, created schedules and resolved conflicts

• Performed administrative work: ordering from vendors, placing and filling catering orders, completing weekly inventory, etc.

• Provided efficient customer service in high volume hours

JUNE 2014 - JULY 2018

• Created full brand identities for clients (color schemes, logos, typography)

• Created designs for web including websites, email marketing, and social media

• Designed flyers, folders, brochures, business cards, and merchandise for brands

• Participated in design meetings with clients